Pay-per-click (PPC) advertising is a way to purchase visits to a website, rather than earning those visits organically. With PPC, an advertiser pays a fee each time a user clicks on one of their online ads. PPC is often used to direct traffic to websites, where the advertiser pays the publisher (typically a website owner) when the ad is clicked.
PPC services typically involve creating and managing online advertising campaigns on platforms like Google Ads, Bing Ads, and Facebook Ads. This may involve conducting keyword research to identify relevant terms and phrases that people are searching for, creating ad copy and design, setting up targeting and bid strategies, and analyzing the results of the campaigns to optimize performance.
PPC can be an effective way for businesses to reach their target audience, especially when combined with other digital marketing strategies. However, it is important to carefully manage a PPC campaign to ensure that it is profitable and generates a positive return on investment.
