Path Digital India – Digital Marketing Services

Search Engine Optimization Services

“SEO Helps Positioning Your Brand in a Better Way”

SEO, or Search Engine Optimization, is the practice of optimizing a website in order to improve its ranking in search engine results pages (SERPs). By improving a website’s ranking, it can attract more traffic and potentially generate more business.

There are many different factors that can affect a website’s ranking, including the quality and relevance of the website’s content, the structure and organization of the website, and the number of external websites linking to it. SEO professionals aim to improve a website’s ranking by making changes to these factors and by analyzing and tracking the results of their efforts.

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Monthly Report Shared by PDI

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Total Keywords Ranking on Google

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New Links Created by us

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Improvement in Engagement Rate

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Top 3 Posts of the Month

Social Media Optimization Services

“Using social platforms for better brand reach”

Social media optimization (SMO) is the process of using social media platforms and websites to promote a product or service. The goal of SMO is to increase brand awareness, improve customer engagement, and increase website traffic through the use of social media channels.

Some common strategies used in SMO include creating social media accounts, posting high-quality content on a regular basis, using hashtags and relevant keywords, and engaging with followers and other users. SMO can be an effective way for businesses to reach a wider audience, improve their search engine rankings, and build brand credibility.

Pay Per Click Services (Google Adwords)

“Don’t Wait for the Top Position”

Pay-per-click (PPC) is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

For example, if you own a flower shop and bid on the keyword “roses,” your ad may show up in the top spot on the Google search results page. Every time your ad is clicked, you will be charged a fee, hence the name “pay-per-click.” This fee can vary depending on the competitiveness of the keyword and the relevance of the ad to the search query.

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Social Media Marketing Services

The goal of social media is to turn customers into a volunteer marketing army.

Social media marketing is the process of promoting a product or service through the use of social media platforms. This can be accomplished through a variety of tactics, such as creating and sharing content on social media channels, running social media advertising campaigns, and engaging with users through social media.

There are many companies that offer social media marketing services to help businesses promote their products and services on social media platforms. These services can include things like social media strategy development, content creation, community management, and social media advertising management.