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Digital Marketing Marketing Trends

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Digital Marketing Trends

With internet penetration becoming a sheer reality, new innovations in the genre of digital marketing have become the new normal for most of the business owners in 2020. Businesses nowadays are subject to ‘Digital Darwinism’. As the term suggests, you have to be on your toes and keep evolving with time in order to cater to an incredibly digitally literate target audience.  These are some of the top digital marketing trends and innovations for 2020.

CHATBOX

Chatbox continues to be an integral part of digital marketing. This facility allows people to message to the service provider instantly and get updates. As it caters to the users, businesses can get valuable inputs and feedback through this. It is estimated that chatbox will save almost 8 Billion USD by 2022.

PERSONALISATION

In order to be successful in 2020, a business owner needs to personalise marketing and present personalised content to the target audience.

VIDEO MARKETING

Audiences interact more with videos than any other medium of content. Most of the customers are likely to opt for a product depending upon how well the product is displayed in the video.

SOCIAL MESSAGING APPLICATIONS

With a whopping number of internet users having registered their presence on social media, a business owner can increase his manifolds by making his content reach to the social media timelines.

VISUAL SEARCH

Most of the products are so dear to the users that they want exactly the same product. Visual search allows the consumers to upload the photo of the product desired and get it. Incorporation of this feature in business marketing can be highly beneficial.

VOICE SEARCH

This option is among the most sought features by the customers. The latest studies prove that voice-activated speakers have become the part and parcel of most of the users and the business owners need to align businesses accordingly.

SOCIAL COMMERCE

It is a smart way of integrating social media with the checkout facility. Most of the customers used to abandon the purchase as any deal would be redirecting them to E-commerce websites but with the onset of this integration, the process is streamlined.

GEO –FENCING STRATEGY

Whenever any prospective consumer enters a business area, for example, an area near a restaurant, he receives a notification in the form of a text message. In the coming years, this strategy is going to get more traction and significance.

ARTIFICIAL INTELLIGENCE

In order to retain customers, most of the businesses seek to incorporate automation in the coming years. It helps in predicting the behaviour of the customer and also improves user experience through a one-to-one grievance redressal mechanism. Business owners can yield great benefits from AI as it automatically suggests content to the visitors.

BRANDING OF ANY PRODUCT

As Google has laid out expertise, authority, and trustworthiness as important factors for any product to rank up in the searches, the branding part needs to be given that extra stress. Google has kept the user experience at the center and any content that is well researched and accurate gets rewarded.

About Author: Path Digital India is one of the leading web solution providers delivering a variety of digital marketing services across the globe. We are a pioneer not just in the domain of digital services but also in the world of digital marketing training with thousands of successful learners. We create digital marketing course more accessible not just for entrepreneurs and professionals but also for students, freshers, job seekers, homemakers

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Real Estate in Post COVID Time

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REAL ESTATE IN POST COVID TIME

The year, 2020, has brought a major halt in various economic activities. The COVID-19 pandemic has forced businesses to slow or even shut in most of the cases. The detrimental impact of the pandemic has canvassed the real estate business under it as well. The second quarter of 2020 was the most impacted as new launches in this sector went below the 2013 level, ANANROCK H1 2020 PAN India Residential Market report says. The residential projects which were to be rolled out by 2020 are likely to be delayed. However, as the pandemic curve gets flattened, things are slowly returning to normal. In the post-COVID time, the industry’s eyes are fixed on laborers, who are going to be the key in the recuperation of the real estate business. With work in the sector starting slowly, companies have started to provide dry rations and health kits to the human workforce working at sites for them. Most of the laborers, who had migrated to their home states, are returning to the work sites and raw materials are also being made available.

Another factor that holds the key is the government’s policies for the redemption of the real estate sector. The companies are keen to align their policies with those of the government in order to work in synergy for the sector’s betterment. Also, there’s a need for the incorporation of new technologies in this sector and, creative disruption is what the real estate sector is craving for. However, speculations are rife that people may do away with the tradition of living in crowded areas. The demand for satellite townships may see a surge. Social distancing can be the most desired feature in the post-COVID time. Extra stress is likely to be laid on the safer air conditioning of the properties, appropriate spacing in elevators, etc.

About Author: Path Digital India is one of the leading web solution providers delivering a variety of digital marketing services across the globe. We are a pioneer not just in the domain of digital services but also in the world of digital marketing training with thousands of successful learners. We create digital marketing course more accessible not just for entrepreneurs and professionals but also for students, freshers, job seekers, homemakers

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Importance of Mobile Marketing

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Mobile is the future of marketing but as we know the era of mobile has already arrived and is growing at a very fast pace. Mobile marketing should be your first priority now and if you still haven’t indulged in mobile marketing then you are going to lag behind and your competitors will take over.

Mobile marketing is a promotional activity designed for delivering through cell phones, smart phones and other hand held devices. Mobile marketing is basically the ads that appear on mobile phones and other devices.

The purchase of smartphones has gone up since last year. The worldwide mobile market grew by 13% in 2015 Q2. This year saw a big jump in the purchase of smartphones. The survey reports show that there are approximately 1.91 billion smartphone users in the world. This number will reach 2 billion by the end of 2016 and by 2018, half of the world’s mobile users will have smartphones.

The marketing strategy through mobile will largely depend on the number of internet users using a smartphone. Ten years ago there were only 26 million mobile internet users across the globe. In 2015, 2781 million people accessed the internet from a smartphone.

Mobile Ad Spending will cross $160 billion worldwide by 2018, taking over 65% of the digital market. By 2016, the amount spent on mobile ads could be more than $100 billion. According to a survey, 80% of internet users use smartphone to search.

Getting an app for your business is not a luxury now but a ‘NEED’ in this fast-changing world of competitive business. If you walk across the city you will notice that everyone is walking with a smartphone in hand. It is the most effective way we can promote our business.

The way brick-and-mortar shops are closing down and the margin is going thin every day, there is no alternative other than to have a mobile store. This is the time to invest in Mobile Application Development.

About Author: Path Digital India is one of the leading web solution providers delivering a variety of digital marketing services across the globe. We are a pioneer not just in the domain of digital services but also in the world of digital marketing training with thousands of successful learners. We create digital marketing course more accessible not just for entrepreneurs and professionals but also for students, freshers, job seekers, homemakers

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